Yuvaraj Krishnan
Award Winning Technology Marketer | Product Evangelist | Market Maker | Market Insights | Ecosystem Development
- Role
- Associate Director, Account Based Marketing at Kyndryl
- Location
- Bengaluru, KA, IN
- LinkedIn followers
- 500 followers
About Yuvaraj Krishnan
Award winning marketer with 16 years of regional and country marketing experience working with industry leading organisations. Experience driving marketing strategy, product marketing, brand to demand initiatives, market and customer intelligence, ecosystem development and GTM enablement. Expert at marketing strategy and programs that help build market, customer and ecosystem relevance for the business and its products, services or offerings.A trusted advisor for stakeholders helping them take informed decisions on products and services, market and customer; supporting the customer experiences and roadmap through marketing programs including digital.
Experience
Associate Director, Account Based Marketing
Sep 2021 — Present · IN
As contracts novated from IBM to Kyndryl, it was critical to protect and grow key accounts - responsible to drive marketing engagement to build relationships, reputation, and revenue• Brought in measurable business improvement overall with 71% increase in Account Relationships, 55% increase in Brand Awareness and 20% increase in Account Pipeline• Evolved Kyndryl brand as a trusted innovator and elevated expert voices in the market – chief architect of India@75 campaign with Times Network and ET, leveraging Progress Brand framework and highlighting customer stories around nation building and how Kyndryl has partnered in this journey• Partnered with sales and alliance teams to accelerate growth across core and strategic accounts – program execution of first of a kind experiential showcase of key capabilities around Journey to Cloud, Data and AI etc.• Launched Kyndryl Bridge and Kyndryl Consult, through partnership with sales, technology, and alliances• New business – driving marketing plan and execution to gain traction among big bets such as BFSI, Public and Global Captives
Education
Sri Krishnadevaraya University (SKU), Anantapur
BCA, Computer Applications
1999 — 2002
ICFAI Business School, Bangalore
MBA, Marketing and Finance
2003 — 2005
Skills
- Market Planning
- Business Insights
- Cross-Functional Team Leadership
- Marketing Strategy
- Consumer Behaviour
- Market Analysis
- Social Business
- Market Development
- Market Insights
- Segmentation
- Business Analysis
- Management
- Analysis
- Business Development
- Business Intelligence
- Enterprise Mobility
- Team Management
- Portfolio Marketing
- Consumer Behavior
- Competitive Analysis
- Strategic Planning
- Analytical Skills
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