Yuva Raj

About Yuva Raj

With 4 years of experience in Ad Operations, I specialize in delivering end-to-end digital campaign management that bridges the gap between technical execution and strategic performance goals. I have a proven track record of managing complex workflows across Campaign Manager 360 (CM360), Flashtalking, and Google Tag Manager (GTM), ensuring campaigns are flawlessly set up, accurately tracked, and continuously optimized for maximum ROI.My expertise spans dual-trafficking between Flashtalking and CM360, implementing and validating Floodlight activities through GTM, and managing Dynamic Creative Optimization (DCO) strategies, including decision tree logic and creative rotation weighting. I excel at analyzing performance data to make agile adjustments to targeting, frequency caps, dayparting, budgets, and creatives — ensuring campaigns not only meet but exceed KPIs.Collaborating closely with media teams, clients, and cross-functional stakeholders, I provide actionable insights, detailed performance reports, and proactive solutions to campaign challenges. Whether it’s executing seasonal creative swaps, optimizing multi-device targeting, or troubleshooting technical issues, I bring precision, efficiency, and a results-driven mindset to every project.

Experience

1. Ad Operations Executive

   WPP Media

   Jan 2024 — Present · Chennai, IN

   As an Ad Operations Executive at WPP Media, I specialize in end-to-end campaign management, trafficking, and optimization to drive performance and achieve client goals. With expertise in Campaign Manager 360 (CM360), Flashtalking, and Google Tag Manager (GTM), I ensure seamless execution of digital advertising campaigns across multiple platforms and devices.Create a new Campaign in CM360 by using the T-sheet given in the Wrike Ticket and they provideadvertiser details in the T-sheet with Site, Placement, Ad naming convention, and creatives, whichare used to create a campaign.Following up on the Wrike tickets for the respective campaign, marking comments, and delivering the optimization summary reports and queries in weekly/monthly calls with respective Clients.Handling different types of reporting tickets based on the client\'s requirement via Wrike.In mid of month if there are any offers in the Sales for the Campaign at that time we need to swapthe Existing Creatives in the campaign with new Creatives and it varies up to different festivals inthe Financial Year.Managing different kinds of campaigns for various device platforms such as Desktop, Mobile, andTablet.Handling different Ad types in Various Advertisers, Campaigns, creatives, and Tag generation inCampaign Manager 360. Set up and manage floodlight activities in CM360, implementing pixel tags via GTM for various conversion tracking needs.Preview and validate pixel tags to ensure accurate firing and conversion tracking.Executed end-to-end campaign trafficking for dynamic creative, building campaigns in Flashtalking and pushing tags to Campaign Manager 360. Maintained and optimized the DCO setup by directly managing creative assets, decision tree rules, and rotation weighting within the Flashtalking platform.

Education

• Dr MGR Educational and Research Institute

  Bachelore of Computer Applications - BCA

  2017 — 2020