Yutong Zou
Duke MQM (Marketing) Candidate | Creative, Data-Driven Marketing & Consumer Insights | Media & Brand Strategy | Northeastern Alum
- Role
- Market Research Intern at Kantar
- Location
- Durham, NC, US
- LinkedIn followers
- 500 followers
About Yutong Zou
Currently pursuing a Master’s in Quantitative Management: Business Analytics at Duke University’s Fuqua School of Business, with a B.S. in Business Administration (Marketing & Consulting) from Northeastern University.I bring experience across market research, marketing analytics, and consulting through roles at Kantar, NewDo Venture, and Goodwin Procter, where I supported competitive intelligence, customer insights, and data-driven strategy development.I’m passionate about bridging creativity and analytics — translating complex data into actionable marketing and consumer insights that drive brand growth and improve customer experiences.I’m especially interested in opportunities in marketing intelligence, media strategy, and consumer insights where I can contribute data-driven storytelling and collaborate with cross-functional, innovative teams.
Experience
Market Research Intern
Oct 2024 — Present · Shanghai, CN
Education
Bellevue High School
High School Diploma
2016 — 2019
D'Amore-McKim School of Business at Northeastern University
Bachelor of Business Administration - BBA, Marketing
Duke University - The Fuqua School of Business
Master's degree, Quantitative Management: Business Analytics
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