Yutong Ouyang
Marketing Intern @Tencent
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WORK HISTORY
Marketing Intern @Tencent
Beijing, CN
EDUCATION
Guangdong University of Foreign Studies
Bachelor of Arts - BA
美国加州大学伯克利分校
Berkeley International Study Program - Sociology
美国南加州大学
Master of Science - MS
ABOUT YUTONG OUYANG
Specialist in digital media with experience across influencer marketing, social media content development, and traditional media industries. Currently, I am pursuing a graduate degree in Digital Social Media at the University of Southern California. My focus lies in data-driven consumer insights and advanced marketing strategies aimed at maximizing audience engagement and fostering meaningful connections. Core Skills - Social Media Management - Content Creation and Planning - Data Analysis and Reporting Project Experience - Planned and executed a successful public welfare-themed influencer marketing campaign, raising over RMB Managed multi-platform social media accounts, maintaining a consistent brand image and tone- Improved brand performance online using social media analytics tools, increasing ROI.
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