Yutao Luo
M.S. in Business Analytics at Boston University | Business Analyst | Data Analyst | Finance Analyst | Marketing Analyst
- Role
- Data Analyst at Wishare Media Group
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Yutao Luo
As a highly motivated Master\'s student in Business Analytics at Boston University, I possess a strong foundation in SQL, Python, SPSS, SAP ERP, R, Tableau, Power BI, and Microsoft Office. My passion for harnessing data-driven insights has led me to develop innovative solutions for complex business challenges. Actively seeking internships or full-time positions in the fields of business analytics, finance, and healthcare, I am committed to leveraging my unique combination of analytical acumen and financial management skills to drive significant growth for forward-thinking companies. What sets me apart is my ability to effectively communicate complex data findings to both technical and non-technical stakeholders, enabling cross-functional collaboration and informed decision-making. With an eye for detail and a results-oriented mindset, I am eager to make a lasting impact on your organization\'s success.
Experience
Data Analyst
Jun 2023 — Present · El Monte, CA, US
Gathered 20 industries’ benchmark data (e.g, CPC, CTR, and CPV) on various platforms (YouTube, Facebook, Google Search & Display, TikTok) by web-scraping through Python (Beautiful Soup) Identified Shopify sales trends by performing time series analysis, funnel analysis, correlation analysis, and linear regression Increased 13% revenue by identifying and setting up geographic targeting based on exploratory analysis of Shopify sales data (incl. user data, geographic) Boosted conversion rate by 18% by analyzing and adjusting Google campaigns’ Marketing Mix with SQL and Python Saved 28% of monthly spending by curating existing keywords on Google Search based on historical performance data Improved 30% of efficiency on YouTube ads by restructuring accounts with new campaigns that target different dimensions, including search topics, high-intent search terms, branded keywords, and relevant audience groups Increased 1M+ traffic by creating and launching 4 Google SEM and Display ad copies for client’s new products Grew 2M+ traffic by setting up 3 new video campaigns through content creation and preliminary analysis Automated weekly report generation by building a data pipeline that extracts 300+ YouTube ads’ performance data with YouTube Data API, aggregating data by channel on Google Sheets, and creating 20+ automatically refreshed dashboards Reduced 27% of SEM spend by monitoring search terms in Google Ads and amending negative keyword lists daily Increased 30% of workflow efficiency by developing a web app for ad hoc analysis by setting up Google Ads API & Facebook Ads API
Education
Questrom School of Business, Boston University
Master's degree, Business Analytics
2022 — 2024
University of Sydney
Bachelor of Commerce - BCom, Finance & Business Information System
2019 — 2022
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