Yusuf Dohadwala

About Yusuf Dohadwala

I am a seasoned marketing and branding professional with over 20 years of experience in the intimate apparel, comfortwear, swimwear, activewear, sportswear, kidswear, and baby products segments. As the CEO of the Intimate Apparel Association of India (IAAI), I lead the non-profit apex body representing the Indian intimate apparel industry, with a membership base of over industry professionals.My expertise lies in driving business growth, fostering industry collaborations, organizing successful trade shows, and offering comprehensive buying and sourcing solutions. As the founder and director of INTICEDE, I provide turnkey solutions and end-to-end requirements for intimate apparel brands in India and abroad. As the chief organizer of INTIMASIA, Super Juniorz, Source NXT, UnderRoof, Change Masters, I host India\'s largest trade shows and business events for Innerwear, Comfortwear, Sportswear, Infantwear, Baby Products, Baby Hygiene, Toys, Maternity Products, etc. Attracting over 600+ exhibitors and visitors annually. As the managing editor of Inner Secrets, I publish the most informative and comprehensive journal on the intimate apparel industry, with editions in English and Hindi. I am passionate about creating impactful marketing strategies, driving brand growth, and advocating fair trade practices in the #Lingerie,#Innerwear,#Comfortwear,#Sportswear and #Newborn sectors.

Experience

1. Founder & Director

   INTICEDE BSD Private Limited

   Oct 2016 — Present · Mumbai, IN

   INTICEDE - Your trusted partner in lingerie, innerwear, sleepwear, loungewear, swimwear, shapewear, and activewear. With over 20 years of expertise and strong industry connections, INTICEDE is a specialized buying, sourcing, and design house that supports brands, manufacturers, and retailers with end-to-end solutions for product development and sourcing. From premium fabrics, laces, trims, and accessories to high-quality finished goods, INTICEDE provides a one-stop solution for every innerwear and activewear need. We proudly partner with 500+ brands and over factories worldwide, ensuring unmatched quality and service.Explore more at

Education

• KC College

  PGDBA, Business Management

Skills

• Market Research
• Store Management
• Thought Leadership
• Retail Management
• Lingerie
• Team Management
• Underwear
• Management
• Strategic Communications
• Advertising
• Website Development
• Sem
• Marketing
• Start-Ups
• Customer Insight
• SEO
• Strategy
• Blogging
• Entrepreneurship
• Brand Management
• Marketing Strategy
• Marketing & Sales
• Digital Marketing
• Retail
• Fashion
• Social Media Marketing
• Media Planning