Ying O.
Dior Overseas Director @Christian Dior Couture
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WORK HISTORY
Dior Overseas Director @Christian Dior Couture
US
Organize the preparation of annual marketing plans and marketing expenses, internal profit indicators and other plans.2. Have the right to propose business managers (directors) and deputy managers of the marketing department, offices and marketing points to the general manager.3. Organize the research and formulation of the company\'s development plan in marketing and market development.4. Organize the formulation of various regulations, systems and internal organization settings for marketing business management.5. Responsible for organizing the recruitment, assessment, deployment, promotion, punishment and dismissal of marketing business personnel in the department under the organization.6. Responsible for approving the floating salary and commission payment standards of marketing managers and marketing personnel.7. Organize the preparation and timely report to the general manager: the signing of monthly marketing contracts, performance and indicator completion.8. Organize the preparation and timely report to the general manager: monthly capital recovery and capital demand forecast.9. Responsible for coordinating the working cooperation relationship between the marketing department and the finance department, technical department and other departments.10. Organize the establishment of performance files for marketing salesmen, and regularly organize performance assessment and professional training for marketing personnel.11. Responsible for researching and formulating the development of new marketing line projects.12. Organize and collect market sales information, new technology product development information, user feedback information, etc.13. Responsible for organizing, implementing and inspecting the standardized management of the marketing department\'s sales statistics and statistical basic accounting work.14. Organize and carry out market statistical analysis and forecasting work.
EDUCATION
Belmont University
Doctor of Business Administration
Singapore Management University
Master of Business Administration （MBA）
ABOUT YING O.
With over 15 years of experience in the luxury fashion and retail industry, I specialize in driving growth, market development, and brand positioning on a global scale. From my early career at Shein, to leading Fendi’s market expansion across Southeast Asia, Greater China, and North America, my expertise lies in crafting and executing strategies that connect brands with diverse consumer cultures while maintaining brand integrity. I have a strong track record of leading cross-functional teams, optimizing P&L, and executing market entry strategies in emerging regions. I thrive in fast-paced environments where innovative thinking and operational excellence are key to success. My focus is on elevating the brand experience, fostering strong customer relationships, and driving long-term, sustainable growth. In addition to my professional work, I am deeply involved in volunteer and social impact initiatives, including health awareness, education outreach, and community development. I have also taken an active role in leading my own charity projects, from organizing fundraising campaigns to creating programs that assist underprivileged children and women. Guided by the values of integrity, passion, and a commitment to excellence, I continue to seek opportunities to contribute to meaningful projects and inspire others to reach their full potential.
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