Yusleisy Fernandez Martinez

Marketing Manager @Norwegian Cruise Line

Responsible for managing all aspects of multi-channel marketing projects for Latin America. Work closely with both the Management and the team to guide resource management and project workflow of marketing deliverables and ensure successful project rollouts that generate exceptional brand awareness, outstanding consumer demand and superior trade engagement to drive accelerated product sales. Responsible for managing creative guidance, providing business input, documenting changes, and trafficking marketing projects with the International Marketing teams to ensure all work is produced according to brand guidelines and established timelines.Provide creative direction, and work on strategy of marketing collateral, digital and video assets, presentations, direct mail, and other marketing materials for use across all Latin America.Work with various teams on the development and implementation of digital campaigns, broadcast campaigns, OOH + local partnerships in the region.Work with media partners across Latin America to increase media opportunities through events and partnerships with B2C and B2B publications.Work amongst LATAM\'s Sales Team, NCL\'s outbound team, corporate marketing teams, and top travel agents and agencies in Latin America.