Yushu Tian
Marketing Communication Manager @Scg America Group Inc
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WORK HISTORY
Marketing Communication Manager @Scg America Group Inc
New York, NY, US
Generate marketing calendars for Facebook, Instagram, and other social media platforms • Create bilingual marketing promotion content for E-blast, Direct Messages, and paid advertisements • Analyze, update, and integrate product database • Support marketing directors in organizing and managing projects
EDUCATION
Northeastern University
Master's degree, Media Advocacy
Huazhong University of Science and Technology
Bachelor's degree, Advertising
ABOUT YUSHU TIAN
I am a results-driven marketing and communications professional with over 4 years of experience in international industries, including luxury skincare, real estate, and hospitality. I excel in leading projects from conception to completion, with a focus on creative direction, brand development, and digital content creation. My deep understanding of cultural nuances and global lifestyles enables me to craft impactful messaging that resonates with diverse audiences. With a proven track record in social media strategy and event activations, I have consistently driven measurable growth, achieving a 20% annual increase in social media followers.
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