Yusang Ye
Digital Measurement Analyst @City of Calgary
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WORK HISTORY
Digital Measurement Analyst @City of Calgary
Calgary, AB, CA
Create reports and dashboards to provide insightful recommendations for various business units’ web content, campaigns, and events, based on data measurement and analysis · Conduct qualitative and quantitative analysis of related project according to the requirements of the client and management · Work closely with internal and external team to promote digital marketing measurement culture
EDUCATION
Beijing Institute of Graphic Communication
Bachelor of Arts (BA), Editing and Publishing
University of Calgary
Master's degree, Data Science & Analytics
Beijing Jiaotong University
Master of Philosophy (MPhil)
ABOUT YUSANG YE
As a data science and analytics professional with a Master\'s degree, my primary focus is on identifying and solving problems, as well as presenting insights to clients through easy-to-understand stories. I am proficient in data wrangling, data visualization, and statistical modeling, which enables me to perform data analysis to a higher standard. Specialties: Data Visualization: PowerBI, Tableau, ArcGIS Data Analytics & Statistical Modeling: Python, SQL, R, RapidMiner, Adobe Analytics, Google Analytics Communication: Relationship building, presentation skills, social media, content creating, project management
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