Yuri Trejo

About Yuri Trejo

In the arena of MedTech sales and marketing, my twenty years spanning the frontline and leadership roles have equipped me with a visionary\'s mindset and a tactician\'s precision. I\'ve orchestrated marketing roadmaps that not only optimize every note of the product lifecycle but also resonated across the spectrum of customer and stakeholder expectations.My approach is not just about identifying key opinion leaders; it\'s about crafting narratives that transform these thought leaders into evangelists for the brands I\'ve championed. It\'s about constructing ecosystems where every channel, from the pulse of social media to the gravity of peer-reviewed journals, works in harmony to amplify our message.Integrated marketing isn\'t a buzzword in my playbook; it\'s the lifeblood of how I operate. I\'ve woven together strands of traditional and digital marketing, creating a tapestry that captures the customer journey in its entirety. This isn\'t marketing for the sake of noise; it\'s a deliberate, data-driven strategy that cuts through the noise and speaks directly.But what is strategy without execution? I dive deep into the mechanics of marketing, ensuring that my team drives excellence across every campaign, every launch, and every initiative. Under my leadership, products don\'t just launch; they make an entrance, disrupt the status quo, and redefine what\'s possible.My leadership goes beyond guiding products and campaigns; it\'s about inspiring teams, fostering collaboration, and building a culture where creativity and data converge to drive growth. I don\'t just adapt to change; I anticipate it and harness it to fuel our collective success.With that said, my focus is not about what I\'ve done, but what we will achieve together. With a relentless commitment to excellence and a passion for impactful storytelling, I stand ready to help steer the organization towards uncharted territories of success and to establish a new benchmark for what it means to lead in the healthcare sector.

Experience

1. Sr Manager Hcp Strategic Engagement & Marketing

   Medtronic

   Nov 2021 — Present · Los Angeles, CA, US

   Lead U.S. HCP marketing strategy for Medtronic Diabetes portfolio across endocrinology, primary care, and diabetes education call points. Own integrated engagement strategy spanning digital, social, congress, education, and KOL activation. Lead global HCP messaging and toolkit development for regional adoption.• Lead strategy and initial deployment of HCP Podcast \"Advancing the Dose\" with 8k+ listens to channel • Spearheaded HCP GTM strategy for MiniMed 780G, driving unique prescribers within two months of FDA approval (2023).• Developed and executed HCP digital transformation roadmap resulting in: • 25% YoY increase in HCP LinkedIn followers • 23% increase in HCP Leads for nurture campaign• Architected and deployed national livestream strategy to catapult HCP adoption of new product launch featuring RWE and OUS data, generating significant pre-commercial demand and HCP pull-through.• Built and executed enterprise-wide KOL engagement plan in partnership with Medical Directors and Business Development, strengthening advocacy and endorsement.• Led global congress strategy and toolkit standardization, increasing adoption and consistency across product theaters and live events.• Renegotiated and strengthened strategic partnerships with Juvenile Diabetes Research Foundation, American Diabetes Association, and Association of Diabetes Care & Education Specialists, among other orgs.

Education

• Mount Saint Mary's University

  Bachelor of Science (B.S.), Biology/Biological Sciences, Pre-med

  2001 — 2005

• Stanford University School of Medicine

  HCOP

  2003 — 2003

• Mount Saint Mary's University

  Master of Business Administration (MBA), Organizational Leadership

  2014 — 2015

Skills

• Cross-Functional Team Leadership
• Marketing Strategy
• Direct Sales
• Operating Room
• Crm
• Medical Sales
• Project Planning
• Forecasting
• Team Building
• Management
• Human Resources
• Sales Management
• Market Development
• Salesforce Training
• Medical Devices
• Leadership
• Capital Equipment
• Process Improvement
• Product Launch
• Inside Sales
• Lead Management
• Marketing
• Selling
• Start-Ups
• Salesforce.com
• Strategic Planning
• Project Management
• Sales Operations
• Commercialization
• Performance Excellence
• Iso 13485
• Disposables
• Sales
• Organizational Development
• Sales Pipeline Management
• Training
• Product Development
• New Business Development
• Sales Process
• Consultative Selling