Yuri Schwalbe

About Yuri Schwalbe

I am a progressive, strategic, and commercially astute global marketing and marketing procurement executive with a proven track record of building profitable consumer-admired brands, while containing costs. My divers career path with extensive domestic and international corporate and entrepreneurial experience has given me a unique opportunity to fuse my passion for magic and logic of marketing with the discipline and rigor of procurement, which helped me become a more rounded and competent marketing professional with a strong understanding of creative, strategic, and commercial aspects of brand building. This distinctive combination of marketing and procurement skills has allowed me to confidently and successfully navigate both the light (creative) and dark (fiscal) sides of the marketing moon consistently delivering strong value through highly effective and efficient investment of strategic commercial resources.As a marketing leader I have been privileged to manage over 50 brands in 6 different categories across all price segments and product life cycle stages in highly diverse socio-economic, demographic, and regulatory market environments, delivering significant above-target volume, share, and revenue gains.In my procurement leadership role I proudly led multiple sourcing teams and cross-functional step-change initiatives in identifying and extracting over $300 Million in cost reductions across many spend categories, while maintaining high consumer impact.Throughout my career I have been recognized by colleagues, peers, and partners alike for disruptive brand building capabilities, strategic thought leadership, excellent communication, relationship management, negotiation skills, overall business acumen, strong work ethic, and unquestionable character and integrity. Having been blessed with an opportunity to acquire and hone my skills and capabilities at preeminent brand-building companies, I would like to deploy them to help others grow and prosper.

Experience

1. Director Strategic Procurement - Marketing

   Macy's

   Feb 2018 — Present · New York, NY, US

Education

• Tufts University

  International Economics

  1984 — 1984

• University of Bridgeport

  International Business

  1980 — 1985

Skills

• Strategy
• Fast-Moving Consumer Goods (Fmcg)
• Management
• Shopper Marketing
• Brand Management
• Marketing Strategy
• Brand Development
• Trade Marketing
• Marketing Research
• Fmcg
• Market Planning
• Business Strategy
• Marketing
• Marketing Procurement
• Marketing Communications
• Market Research
• Team Leadership
• Marketing Management
• Market Analysis
• Customer Insight
• Advertising