Yuri B.

About Yuri B.

The dream job is to work for the company to help employees grow! Strong-willed hard working professional with a Bachelor’s Degree focused in Business Administration and Management from Vanguard University of Southern California and a Master\'s Degree in Organization Leadership from California Baptist University. Here to help strategically push organizations to the next level.

Experience

1. Manager, Sales Enablement Addressable

   The Walt Disney Company

   Jun 2025 — Present

   As Manager of Sales Enablement – Addressable, I lead the execution of sales and product strategies that enhance Disney Advertising’s Linear and Addressable platforms. I oversee the intake and implementation of roadmap initiatives, collaborating cross-functionally with Product, Sales, and Platform Support teams to ensure system readiness and operational alignment. By driving process improvements and developing scalable workflows, I help streamline planning, testing, and rollout of critical platform enhancements.I lead change management efforts by crafting clear communication strategies, executive updates, and stakeholder documentation that articulate business impact from pitch to pay. I coordinate training and enablement resources to support user adoption and long-term platform success. By tracking backlog items, supporting QA, and identifying areas for innovation, I contribute to a more efficient, user-centric ad sales ecosystem—advancing our ability to deliver addressable advertising solutions at scale.

Education

• Vanguard University of Southern California

  Bachelor’s Degree, Business Administration and Management

  2013 — 2016

• California Baptist University

  Master of Arts - MA, Organizational Leadership

  2018 — 2019

Skills

• Higher Education
• Customer Service
• Microsoft Office
• Event Planning
• Powerpoint
• Event Management
• Microsoft Powerpoint
• Microsoft Word
• Community Outreach
• Public Speaking
• Leadership
• Leadership Development
• Research
• Social Media