Yun Lim
Principal @Boston Consulting Group (BCG)
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WORK HISTORY
Principal @Boston Consulting Group (BCG)
Chicago, IL, US
Senior product strategy and operating advisor to C-suite leaders, owning end-to-end product strategy and execution for AI-driven personalization and loyalty platforms from vision and business case through architecture, build, and rollout at Fortune 100 scaleAlso serve as an internal expert on personalization and agentic AI in marketing, designing comprehensive framework, tech architecture, and operating model- Owned end-to-end product strategy for a personalized loyalty platform at a major telecommunications company- Designed and built investment narrative for a global retailer\'s personalized, cross-brand loyalty program securing funding for multi-year initiative- Led personalization transformation for an US financial institution to help customers improve their credit score by gamifying their journey
EDUCATION
TCU Neeley School of Business
Bachelor of Business Administration (B.B.A.), Business Information Systems
SKILLS
ABOUT YUN LIM
I help organizations turn AI and personalization strategy into measurable business outcomes — owning product vision through build and rollout at Fortune 100 scale.At BCG, I lead end-to-end product strategy for AI-driven personalization, loyalty, and customer engagement platforms across retail, financial services, and telecommunications. My work sits at the intersection of product strategy, marketing technology, data science, and agentic AI, translating executive vision into platform architecture, MVP scoping, and cross-functional delivery.I operate as the connective tissue between strategy, technology, data, and operations — the person who can define a product construct, shape an RFP, build investment narrative, and coordinate engineering delivery in the same engagement. I\'m most energized when bridging strategy, technology, data science, and design to create experiences that feel effortless for customers and transformative for businesses.
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