Yunji Sim
Pricing Analyst - Gtm & Operations @LG Electronics
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WORK HISTORY
Pricing Analyst - Gtm & Operations @LG Electronics
Manage the price and margin of over 150 TV products for all 17 retailers, achieving \'the best performance division\' for the TV business, which accounts for 70% of the total company revenue. Analyse front margin and sell-out allowance by each retailer and set up a margin matrix by analyzing market audit data on the TV market and competitors using GFK data, resulting in increasing market share to approximately 26% in the total UK TV market. • Build daily pricing trackers, including competitors\' products, and create margin trackers to report margin status for the biggest six retailers, resulting in achieving the highest COI in Europe in Q1 2023. Moreover, initiate market and competitor analysis using PowerBI and Powerpoint, resulting in providing a clear view of the current challenges to the entire team and C-suite.
EDUCATION
Queen Mary University of London
Bachelor's degree, Mechanical Engineering, First-class honour
ABOUT YUNJI SIM
I have a deep passion for delving into data analytics to find solutions that drive business growth. Currently, I work as a Pricing Analyst - GTM & Operations at LG Electronics, where I manage pricing for the TV business, accounting for over 70% of total revenue. My experience as a student consultant honed my research skills and sparked a genuine interest in problem-solving. Working with SMEs further developed my analytical mindset, enabling me to approach challenges with a data-driven approach. In addition to my expertise in data analytics, I have advanced Excel skills, including self-taught Excel VBA, which I leverage to streamline processes and enhance efficiency. I\'m also expanding my toolkit with Python, SQL, and Power BI to deliver impactful insights. Outside of work, I find joy in running, pushing my limits and maintaining a healthy work-life balance. Dance is another passion of mine, and I regularly participate in dance classes and showcases during my university years. Overall, my enthusiasm for problem-solving, dedication to data analytics, and commitment to personal growth drive me. I actively pursue my interests, both professionally and personally, to maintain a well-rounded perspective and fulfillment.
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