Yuna Shin

About Yuna Shin

I\'m Yuna, a market researcher who holistically leverages the customer voice and story to innovative marketing strategies. With a background in design, I create simple, imaginative, and meaningful digital experiences informed by research, visual strategies and critical thinking. I get excited about imagining new ways of doing things and bringing along those who are left out of the dominant narrative. → I\'ve designed and researched across the industry (Procter & Gamble, Microsoft 365, American Airlines, NBC Universal, Seattle Children\'s Hospital, Gates Ventures, and YouTube). FOCUS:UX, market research, interaction design, visual design, design strategy, interface design, design research, ideation, envisioning, emerging technology, prototyping, design systems, formal experimentation.MODES:Digital interfaces (mobile, tablet, desktop), visual web design, apps, brand and identity, social media, physical spaces.HOW:Participatory design, team-based collaboration, research-led design, experimentation, design storytelling, ethical design, writing, interdisciplinary research, futures + foresight.

Experience

1. Market Research Manager Microsoft 365 Consumer

   Microsoft

   Aug 2024 — Present · Seattle, WA, US

   Manage a high-volume lifecycle tracking program for the 82.5 million Microsoft 365 Consumer subscriber base, providing ongoing insights on satisfaction and experience to support Copilot adoption and broader marketing strategy.+ Collaborate closely with engineering, design, and marketing teams to conduct research and translate insights into actionable product and marketing improvements to the onboarding, in-app, and web experience.Promoted (2025)

Education

• University of Washington

  Bachelor of Design (B.Des), Interaction Design Major