Yumna Bahgat
Head of Brand Digital & Community - Social, Influencer, & Analytics, Pepsico - Music, Gaming, Sports @PepsiCo
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WORK HISTORY
Head of Brand Digital & Community - Social, Influencer, & Analytics, Pepsico - Music, Gaming, Sports @PepsiCo
Lead digital brand social, influencer, and digital analytics. Manage a team to bring PepsiCo brands to life across music, gaming and sports passion points Own strategy & execution for.com, TikTok, Facebook, Twitter, Instagram, YouTube, Twitch, influencer channels, talent channels, and partner channels. Own digital for brand\'s largest brand equity campaign to date, 2B+ impressions. Drove 25x YoY growth on digital channels in the last 2 years across different brand accounts Drove 900%+ YoY increase in social engagement in the last 2 years, including exponential TikTok growth. 2022 Shorty Award Winner for: 🥇 Winner in Arts & Culture 🥇 Winner in Food & Beverage 🥇 Winner in Branded Content 🥇 Winner in Corporate Community
EDUCATION
University of California, Berkeley
Bachelor of Arts - BA
SKILLS
ABOUT YUMNA BAHGAT
Hi! I’m a brand marketing and digital and social strategy…
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