Yuliya Gorenko

About Yuliya Gorenko

Yuliya Gorenko is an award-winning influencer marketing strategist with over a decade of hands-on experience building and executing influencer programs. Yuliya has worked with 100+ brands globally, facilitated thousands of brand-influencer partnerships, and scaled influencer programs from zero to eight-figure ARRs.From LinkedIn creator campaigns and podcasts to short-form video and in-person activations, she’s done it all and knows how to make each channel perform.Yuliya has been championing influencer-led storytelling long before it was widely accepted. She now drives influencer strategy at Mischka, a performance-focused influencer marketing agency.

Experience

1. Director, Influencer Marketing

   Mischka

   Jan 2025 — Present

   I drive influencer strategy and execution for a diverse client roster. I lead a team of in-house and freelance talent, shape campaign direction, oversee hiring and vendor management, and contribute to both thought leadership and new business growth.

2. Influencer Campaign Manager

   Mischka

   Sep 2020 — Jan 2025 · Thousand Oaks, California, United States

3. Marketing Communications Consultant, Alliances

   Turnitin

   Aug 2020 — May 2023 · Oakland, California, United States

   Drove global adoption of Turnitin’s solutions through strategic partner-led communications.

4. Influencer Campaign Consultant

   Cloutboost - Gaming Influencer Marketing Agency

   Aug 2019 — Sep 2020

5. Content Marketing Strategist

   Cloutboost

   Jul 2019 — Aug 2019

   Cloutboost is an influencer marketing agency that promotes gaming brands by leveraging the power of YouTube influencers and Twitch streamers.

6. Outreach and Community Consultant

   Unicheck

   Jul 2019 — Aug 2020

   Managed the influencer outreach program for an EdTech brand.

7. Influencer Relations Consultant

   SE Ranking

   Jun 2019 — Oct 2020

   Built the brand's growth-oriented influencer program, recruiting global experts in search marketing.

8. Influencer Marketing Consultant

   Pango

   Nov 2017 — Jul 2019 · Global

   I developed and scaled an influencer marketing program for the company’s flagship product – Hotspot Shield VPN. My key accomplishments in this role include: • Defined the strategy, roadmap, and success metrics for the brand’s influencer marketing program. • Developed the communication strategy and custom messaging for various target audience groups. • Identified and engaged influencers, managed influencer outreach programs, and created relevant content. • Built relationships with content creators across various social platforms. • Scaled up the influencer program to a global level (North America, Latin America, Europe, MENA) to drive cost-efficient app installs.

9. PR Manager

   Glossary Organic Products

   Jul 2016 — Nov 2017 · Ukraine

   In this full-stack PR role, I owned the brand’s external and internal communications.

10. Head of PR & Digital Media, Consumer Brands

    L'Oréal

    Dec 2014 — Jul 2016 · Ukraine

    As a head of the PR and Digital department, I managed full-cycle communication programs for several consumer goods brands. My key accomplishments in this role include: • Developed and implemented an external communication strategy • Initiated and maintained relationships with media representatives and influencers • Worked with brand experts and ambassadors • Organized conferences, events, and press tours • Managed corporate communications and CSR initiatives

11. Brand Manager, Garnier

    L'Oréal

    May 2014 — Dec 2014 · Ukraine

    In this role, I balanced deep analytical skills with creativity and edgy thinking. I owned the brand’s 360 marketing operations which included: • User research and marketing strategy development • Go-to-market planning and new product launch implementation • POS marketing • Planning and implementation of media campaigns from creative development to media buying (TV, Digital, OOH)

12. Export Marketing Specialist

    L'Oréal

    Nov 2013 — Apr 2014 · Ukraine

    Regions: Georgia, Armenia, Azerbaijan, Belarus Brands: L’Oreal Paris, Maybelline New York, Garnier • GTM operations in the designated regions • Communication with distributors • TV campaigns planning (media buying and commercials adaptation) • POSM adaptation and development

13. Marketing Assistant

    L'Oréal

    Dec 2012 — Oct 2013 · Ukraine

    Brands: L’Oreal Paris, Maybelline New York • Operational marketing • Sales and market analysis • POSM creation • Product launch preparation

Education

• Kyiv National Economics University

  Master's degree · International business

  2009 — 2014

Skills

• WordPress
• Copywriting
• Market Research
• Social media marketing
• Influencer Marketing
• Communications
• Digital marketing
• Google Analytics
• Public relations
• Social Media Marketing
• Content Strategy
• Personal Branding
• Leadership
• Content Marketing
• Communication
• Advertising
• Social Media