Yuliya Benkhina
Senior Manager, Content Marketing @Point
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WORK HISTORY
Senior Manager, Content Marketing @Point
San Francisco, CA, US
Codify, build, and champion brand voice. Serve as the senior editor for all marketing content, working closely with compliance to meet all regulations in the consumer fintech space. Built AEO strategy to adapt the SEO program to the shifting landscape of AI search. Create, A/B test, and analyze messaging and content across marketing, product, and internal channels, including blog posts, landing pages, direct mail, email, paid social, CTV, website, and lifecycle. Perform qualitative research to optimize messaging for new and existing segments. Manage social media team, editing weekly calendar and providing strategic guidance.
EDUCATION
University of California, Santa Cruz
Bachelor of Arts (B.A.), Film & Digital Media (Production Concentration) and Psychology
SKILLS
ABOUT YULIYA BENKHINA
Content-obsessed marketing leader with a proven track record of building brand identity, creating content across consumer touch-points, and building SEO programs. I believe in customer-focused marketing, the power of video, and the importance of building the right team. When I\'m not working, I can be found curled up with a book, writing a story, staying active, or exploring San Francisco.
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