Yuliya Benkhina

About Yuliya Benkhina

Content-obsessed marketing leader with a proven track record of building brand identity, creating content across consumer touch-points, and building SEO programs. I believe in customer-focused marketing, the power of video, and the importance of building the right team. When I\'m not working, I can be found curled up with a book, writing a story, staying active, or exploring San Francisco.

Experience

1. Senior Manager, Content Marketing

   Point

   Apr 2023 — Present · San Francisco, CA, US

   Codify, build, and champion brand voice. Serve as the senior editor for all marketing content, working closely with compliance to meet all regulations in the consumer fintech space. Built AEO strategy to adapt the SEO program to the shifting landscape of AI search. Create, A/B test, and analyze messaging and content across marketing, product, and internal channels, including blog posts, landing pages, direct mail, email, paid social, CTV, website, and lifecycle. Perform qualitative research to optimize messaging for new and existing segments. Manage social media team, editing weekly calendar and providing strategic guidance.

Education

• University of California, Santa Cruz

  Bachelor of Arts (B.A.), Film & Digital Media (Production Concentration) and Psychology

  2009 — 2013

Skills

• Persona Creation
• Videography
• Presentations
• Graphic Design
• Phone Etiquette
• Event Marketing Strategy
• Screenwriting
• Editing
• Sponsorship Marketing
• Content Marketing
• Ilife
• Filing
• Email Marketing
• Writing
• Video Content Creation
• Questionnaire Design
• Hd Camera Operation
• Microsoft Office
• Public Speaking
• Newsletter Production
• Microsoft Word
• Final Cut Pro
• Copywriting
• Constant Contact
• Search Engine Optimization (SEO)
• Camera Operation
• Print Design
• Canon Dslr
• Social Media
• Sound Editing
• Final Cut Studio
• Hd Video
• Avid
• Marketing Video
• Mailchimp
• Creative Writing
• SEO Copywriting
• Film
• Video Production
• Creative Content Production