Yulisa Mendez

About Yulisa Mendez

Yulisa epitomizes the epitome of a versatile marketing professional, showcasing her expertise in every facet of the marketing and sales process. With an extensive background in the field, she seamlessly navigates through each stage, leaving an indelible mark on every project she undertakes.As a meticulous researcher, Yulisa possesses an innate ability to pinpoint target markets with precision and uncover invaluable customer insights. Armed with this knowledge, she crafts marketing programs that are not only effective but tailored to resonate deeply with the intended audience.What sets Yulisa apart is her innate talent for design, coupled with her captivating writing and exceptional public speaking skills. With an adept eye for aesthetics, she transforms ordinary communications into visually appealing masterpieces, capturing the attention of her target markets effortlessly. Through her powerful words and charismatic delivery, she ensures that the message she conveys is easily understandable, leaving a lasting impact on the audience.Yulisa\'s commitment to excellence extends beyond her technical prowess. She remains vigilant in keeping up with the ever-evolving trends in the industry, constantly seeking innovative ways to stay ahead of the curve. Her high level of cultural awareness allows her to adapt seamlessly to diverse audiences, ensuring that her marketing strategies resonate with various demographics and capture the essence of different cultural nuances.In summary, Yulisa is not just a marketing professional; she is a force to be reckoned with. Her ability to seamlessly navigate through the intricacies of marketing, coupled with her impeccable design, writing, and public speaking skills, make her an invaluable asset to any project. With her finger on the pulse of the latest trends and a keen cultural awareness, Yulisa consistently delivers outstanding results that drive success in the ever-evolving marketing landscape.

Experience

1. Marketing Communications Specialist

   Visionary Broadband

   Oct 2023 — Present

   Create and manage content across Facebook, Instagram, X, LinkedIn, TikTok, and Google. Increased engagement rate from 1.3% to 30%- a 2,200% boost – through targeted content strategy and consistent interaction• Assist with ~3 monthly lead conversions through social media conversations and routinely de-escalate service concerns, successfully retaining customers at risk of cancellation• Track and analyze monthly performance across social, web, email, and ad campaigns; leading to a 75% increase in CTR (8% to 14%)• Launched and analyzed monthly HubSpot email campaigns for leads and customers, resulting in a 149% increase in open rates (from 6.2% to 15.4%) and improved click-through and conversion performance through targeted segmentation and content strategy• Plan, promote, and execute 20+ marketing events and community sponsorships, strengthening brand presence and local engagement across multiple regions• Serve as point of contact for ad clients and internal marketing requests; plan and execute 5 internal events as part of the Party Planning Committee• Manage 10+ Chamber of Commerce memberships across WY, CO, and MT; coordinate event participation and foster community relationships• Oversee onboarding for 100+ door-to-door sales staff; ensuring access to tools and branded materials

Education

• Burlington High School (Wyoming)

  High School Diploma

  2015 — 2019

• Villanova University

  Bachelor of Business Administration - BBA, Business, Management, Marketing, and Related Support Services

  2019 — 2023