Yulia Kalner
Head of Creative and Media @Kantar
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WORK HISTORY
Head of Creative and Media @Kantar
Munich, DE
Media and Creative are not only strategic areas for Kantar but also for our clients. In my team, we focus on helping clients create outstanding creative content across various channels that leaves a lasting impact on their brands. We assist our clients in understanding the real-life performance of their campaigns and optimizing their media mix to maximize ROI. It\'s a dynamic and exciting space where we\'re driving results and shaping the future of brand success.My role involves driving organizational change to ensure that the team operates at the highest quality, our clients receive the best possible service, and Kantar sets the industry best practice in this area
ABOUT YULIA KALNER
I help organizations make better marketing decisions by connecting media, creativity, and strategic insight. With 15+ years of international experience, I focus on enabling companies across industries to achieve marketing effectiveness that delivers both immediate impact and long-term value.At Kantar, I lead the Creative & Media Effectiveness practice, partnering with clients across industries to strengthen decision-making, improve campaign performance, and embed effectiveness principles at scale. My role extends beyond client work: as a Board Member of MMA DACH, Effie Awards jury member, and speaker at events including Cannes Lions, W&V Summit, DMEXCO, I contribute to advancing the global dialogue on how creativity and media drive growth.Colleagues and clients know me as bold, fast, and results-oriented, but also as someone committed to building inclusive teams and mentoring the next generation of leaders. I am passionate about shaping how the marketing industry balances creativity with effectiveness — and helping brands navigate complexity with clarity and confidence.
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