Yujin Kim

About Yujin Kim

As a multifaceted Senior Design Director with an extensive background in brand expression and communication design, I specialize in consumer brands, lifestyle and fashion, luxury, art, etc. My expertise spans art direction, graphic design, packaging, illustration, digital design, web design and development, as well as UX and UI design. I excel in creating print templates, out-of-home (OOH) designs, pop-up activation designs, and ease of translation from brief and ideas through end execution. With a high level of proficiency in production file execution and delivery, I ensure seamless transitions from concept to completion, efficiently transforming ideas into production-ready files on a large scale.I am known for conceptualizing and executing cohesive omnichannel marketing campaigns inclusive of but not limited to experiential and event, guerilla marketing, traditional tactics, performance marketing, social and digital media, email and PR.In addition to my design capabilities, I have directed numerous photoshoots, overseeing crews to ensure the creative vision is fully realized. As a leader, I am dedicated to managing and coaching junior creatives while fostering collaboration across cross-functional teams to deliver high-impact solutions across various platforms. I am comfortable in client-facing roles, ensuring clear communication and driving action throughout the creative process.

Experience

1. Senior Art Director

   JetFuel

   Feb 2025 — Present · New York, NY, US

   Oversee the activation design direction across a full range of deliverables—from large-scale footprints, small-format signage, and giveaways to digital assets, video storyboards, and sizzle edits. Lead and mentor a team of junior and mid-level art directors, managing workflow from initial concept through final production files across digital, experiential, and print executions. Manage external freelancers, including photographers and videographers, ensuring consistent creative direction and quality control for all content captures. Spearhead the complete Rosina Foods rebrand, developing a new logo, brand guidelines, and brand voice while leading packaging design for multiple SKUs and sourcing vendors for 3D packaging production and experiential activations Developed a digital microsite from the ground up—from design to development—for Sam’s Club’s Scan & Go experiential activation, replicating the in-store app experience in an interactive, on-site environment. Create initial design concepts and brand systems for national experiential activations, mobile tours, and social campaigns, ensuring cohesive brand expression across all touchpoints. Collaborate with producers, strategists, and account teams to deliver unified creative across multi-channel brand experiences. Key Clients: Walmart, Sam’s Club, Walmart Mobile Wellness, Dove, Persil, Gotham FC, Plezi, Big Brothers Big Sisters, Bluey, Rosina, La Crema, MrBeast Feastables