Yuhong S.

Digital Marketing Specialist @ServiceNow

Santa Clara, CA, US

Knowledge 2026-Built an internal app that enables automation on the weekly email prioritization reporting process by reducing 90% of the manual data cleaning tasks-Built a script that automates email campaign categorizations by speed mapping a certain email send with a campaign type and reducing 95% of the manual cross checks while maintaining 98%+ accuracy, saving regional leads hours of tedious work quarterly-Documented procedures and best practices for strategic event emails on how to adjust certain UI/UX attributes of the template based on various business objectives-Trained new hires on our customer success adoption programs with 24 different BUs for their execution, data processing and analytics-Regularly piloting different segmentation strategies and A/B testing for content and cadence regarding their impact on engagement and conversion-Leading weekly email prioritization for the entire AMS region and specializing in global campaigns’ execution-Working with PMMs and ITs to identify specialized or tailored KPI, tagging essential CTAs to ensure campaign success can be measured properly-Testing with Marketing Automation team to enable a list upload tool that automates new contacts being uploaded seamlessly into our database without manual support from the data team-Working with AdTech team on coming up with use cases for an AI assistant that can be leveraged by internal teammates and external stakeholders for email insights-Implementing an automation solution on our customer success webinars email and landing page creations.

Pinkerton Academy

High School Diploma

D'Amore-McKim School of Business at Northeastern University

B.S Business and Design, Marketing Concentration

Northeastern University

Bachelor of Business Administration - BBA, Business Administration and Design Combined

Columbia University

Sports Business