Yugendu Vyas
Creative @Amazon
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WORK HISTORY
Creative @Amazon
London, GB
At Amazon’s Brand Innovation Lab, combined creative strategy with service and systems design to translate complex technologies and organisational challenges into clear narratives, campaigns, and scalable solutions. Led revenue-driving brand initiatives, social impact partnerships, and internal innovation tools that improved conversion, workflow efficiency, and decision-making across creative and strategy teams.
EDUCATION
Savannah College of Art and Design
Minor, Motion Media Design
Royal College of Art
Master of Arts - MA, Service Design
Savannah College of Art and Design
Minor, Photography
Savannah College of Art and Design
Bachelor's Degree, Advertising
SKILLS
ABOUT YUGENDU VYAS
Yugi a Multidisciplinary Creative with a background in art direction, creative strategy and service design working at the intersection of advertising, public service innovation, and social impact. My background began in advertising, where I trained as an art director and creative lead, building integrated campaigns and brand platforms for global clients across the UK, US, and India.Over time, my practice evolved beyond communications into service design and systems thinking, driven by a desire to understand not just how ideas look, but how they work in people’s lives. This blend of creative strategy and service design allows me to approach problems holistically: combining cultural insight, human behaviour, and operational reality to design user-centred, planet-conscious solutions.My work spans advertising, public services, climate and social change, and has earned 18+ international awards including Cannes Lions, Red Dot, and One Show, with features in over 50 global publications. More importantly, it has helped organisations move from surface-level storytelling to meaningful, experience-led impact. I’m passionate about building thoughtful, human-centred systems, whether that’s a campaign, a service, or an organisation and collaborating with teams who care about clarity, craft, and real-world outcomes.
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