Yugender Reddy
Brand Manager – Marketing | Herbicide Portfolio | Leading Product Strategy & Brand Growth | Dhanuka Agritech Ltd.
- Role
- Brand Manager at Dhanuka Agritech Ltd
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Yugender Reddy
Results-driven agricultural professional with almost 4 years of product management experience, specializing in strategic product planning and market segmentation. Achieved successful launches of flagship herbicides, leading to significant increases in market adoption and product expansion. Expertise in data analysis and cross-functional collaboration supports the delivery of impactful go-to-market strategies that enhance customer value and reinforce market presence.
Experience
Brand Manager
May 2025 — Present · IN
Currently leading two key herbicide assets with a combined business value of ₹90.3 Cr, driving end-to-end product lifecycle strategies from concept to commercialization across India.Key Responsibilities & Achievements:Strategic Product Ownership: Oversee lifecycle management of two flagship herbicide brands, ensuring alignment with customer needs, agronomic fit, and market demand.Product Development & GTM Execution: Collaborate with R&D, sales, and branding teams to design and implement go-to-market (GTM) strategies tailored to region-specific needs. Define product positioning, messaging, and performance benchmarks.Sales & Portfolio Planning: Lead portfolio-wise sales strategies and investment planning; guide market segmentation, targeting, and budget allocation to maximize focused product revenue.Pricing & Profitability: Formulate competitive pricing models in coordination with Finance and Sales, ensuring optimized input cost coverage and profitability.Cross-Functional Coordination: Liaise with branding, supply chain, and field marketing teams to ensure seamless product launches and continuous field support.Data-Driven Insights: Conduct ongoing market and competitor analysis to refine strategies. Leverage insights from MIS reports, GAP analysis, and field intelligence to drive decisions.Customer-Centric Marketing: Gather voice-of-customer data and sales feedback to identify market gaps and proactively address farmer pain points.
Education
Mahatma Phule Krishi Vidyapeeth, Rahuri
B.Sc Agriculture, Agriculture, Agriculture Operations, and Related Sciences
2016 — 2020
Food and Agri Business School Hyderabad
PGDM/ABM, Agribusiness Management
2020 — 2022
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