Rita Ni
Manager @Deloitte
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WORK HISTORY
Manager @Deloitte
Toronto, ON, CA
AI Strategy in Customer and Marketing, key clients included Google, BMO, Loblaw, PC Finacial
EDUCATION
Northwestern University
Master of Science in IMC, Markerting Analytics & Data Science, STEM
University of Toronto
Honours Bachelor of Arts, Human Resources and Sociology
SKILLS
ABOUT RITA NI
Marketing should be a combination of art and science. Art: we need a strong narrative that catches people\'s heart, not eyes. Science: we require rigorous data and insights to support every decision we make. I apply the same thinking in my graduate study in integrated marketing at Northwestern University and also in any projects I do. With the right amount of emotion and logic (irrational and rational appeal), one can build a sustainable audience base that truly love and trust the brand. Previously, I helped many beloved brands to achieve their unique brand story through data analysis, trend analysis and optimization, under different industries such as finance, consumer packaged goods (CPG), sport and non-profit. My clients include Capital Group US, Manulife Financial, Coca-Cola, Minute Maid, Under Armour, Raptors, International Freedom of Expression Exchange (IFEX), etc.Outside of study/work, I helped fintech startups (Lake Finance and Halo Investing) to launch its brand story and build out its analytics. I also work with Chinese Canadian Youth Athletic Association to promote sports, fair play, and a sense of community for Chinese youth across Canada.
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