Iris Yueqiao Yan
Consultant @BDO Canada
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WORK HISTORY
Consultant @BDO Canada
Halifax, NS, CA
EDUCATION
Newcastle University
Bachelor's degree, BA Marketing and Management
Dalhousie University
Master's degree, Digital Innovation
University of Warwick - Warwick Business School
Master's degree, MSc Marketing and Strategy
SKILLS
ABOUT IRIS YUEQIAO YAN
With the experience and knowledge accumulated in Technology Consulting and Digital Marketing Consulting, she endeavors to leverage data-driven marketing consulting to push the boundary of brand growth via more accuracy audience targeting, more personalized engagement method and close-loop evaluation for continuous improvement- Provide Closed loop Solution in Digital Marketing from Advertising to DMP/CDP. Generate Campaign Strategy with understanding of digital marketing. Bring expertise and application knowledge to tailor solutions that address the client’s challenges- Coordinate with product and tech team to implement DMP/CDP project with high quality; Consolidate client needs on product and provide optimization suggestion to upgrade product- Proficiency in Data Analysis involves the delivery of insightful reports and actionable marketing insights to clients. The scope of reporting encompasses various aspects, including campaign and media performance, consumer segmentation, analysis of consumer journeys, and attribution analysis.
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