Michael Yuen-Killick

About Michael Yuen-Killick

Specializing in Media, Entertainment, Arts & Culture• Strategic brand builder with 25+ years of experience across various industries, advancing an organization’s vision and identity with clients such as Showtime, Disney Publishing, Doubleday and the South Street Seaport Museum. Create solutions to address distinct needs of multiple stakeholders.• Recognized as a growth architect with an entrepreneurial mindset and expertise across a broad range of marketing communications platforms and capabilities.• Activate multicultural participation through immersive storytelling and connecting organizations with under-represented communities.• Collaborative, hands-on Team Leader combining big picture thinking with skillful execution and project management.

Experience

1. Vice President of Marketing

   Crossroads Live North America

   Nov 2022 — Present

   Crossroads Live is a global theatre producer with production offices in North America, the UK and Australia and presents the best-loved titles from Broadway and the West End to audiences around the world. Direct and supervise all communications channels for the Crossroads Live North America and marketing for all our North American productions; Senior Leadership team; New Business Development team Coordinates with the Global VP of Marketing (communications) Oversees Community Outreach programs including Tech Production Internship, Warehouse Internship in coordination with the Director of Production; Represent and further Diversity and Inclusion (DEI) efforts Act as the CRNA’s representative with the media if needed Provide and coordinate media training for CRNA personnel as required Run weekly Marketing meetings with Executive StaffShow Production Marketing: Reporting into the show producers Serve as oversight and the main point of contact for all external marketing, social, and merchandising agencies regarding all entertainment/show titles Monitor show sales, ticket pricing and advise on strategy for increased revenues as needed Responsible for the design, production and distribution of all show marketing materials to agencies in consultation with all producers and stakeholders Create budgets and provide budget oversight for all agency work Manage the merchandise vendor contracts and operations Liaise with producers, stakeholders and presenters to represent all CRNA Entertainment shows in the most positive lightProductions include: Annie; Dr. Seuss\' How The Grinch Stole Christmas, The Musical; CATS; Dear Evan Hansen; Pretty Woman; TINA-The Tina Turner Musical; The Bodyguard; Elf The Musical; Tootsie; Kinky Boots; and Mystic Pizza.

Education

• University of Maryland

  Bachelor of Science (BS), Advertising Design

  1987 — 1991

Skills

• Advertising
• Social Media
• Social Media Marketing
• Marketing Event Planning
• Team Building
• Digital Media
• Book Marketing
• Graphic Design
• Theater Marketing
• Marketing Strategy
• Publishing
• Digital Strategy
• Team Leadership
• Marketing
• Entertainment
• Cable Television Marketing
• Leadership
• Brand Development
• Creative Direction
• Team Management
• Digital Marketing
• Marketing Management
• Lifestyle Marketing
• Integrated Marketing