Yuechen Ta
Senior Digital Advertising Strategist at Pattern | Brandeis & Upenn
- Role
- Senior Digital Advertising Strategist at Pattern
- Location
- Lehi, UT, US
- LinkedIn followers
- 500 followers
About Yuechen Ta
I’m a data-driven and analytical digital marketer with 2+ years of experience in retail media, such as Amazon, Walmart, Target, eBay, and Google-to-Amazon, where I design, execute, and optimize campaigns that drive growth in eCommerce and retail sales across global marketplaces. I\'m a detail-focused, highly organized problem solver who thrives in working on multiple high-priority projects, cross-functional communication, and developing new strategies to test for my clients. I combine strategy, execution, and client collaboration from developing ad strategy plans, building and enhancing campaigns to providing insights and results that deepen clients\' connections. With a communication, statistics, and business background, I integrate analytical smarts and creative thinking to my role. I\'m skilled with tools like Amazon Ads Console, DSP, SQL, R, Python, and Tableau that help me strategize and facilitate more informed decisions. I’m passionate about using data to create better storytelling, solve complex issues, and develop substantial advertising strategies that bring a worthwhile impact.
Experience
Senior Digital Advertising Strategist
Jul 2025 — Present · Lehi, UT, US
Education
University of Pennsylvania
Master's degree, Intercultural Communication & Statistics, Measurement, Assessment, and Research Technology
Brandeis University
Bachelor's degree, Business & Films, Televisions, and Interactive Media
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