Yuda Ben Menachem

About Yuda Ben Menachem

Hi, I’m Yuda Ben Menachem Since 2015, I’ve been helping companies grow by solving the biggest marketing challenges:Identifying which channels actually drive revenue (and which waste spend).Showing leadership where to invest more and where to cut back.Finding which content generates sales-ready leads, not just traffic.Lowering acquisition costs while keeping lead quality high.Improving pipeline velocity by turning more leads into opportunities faster.Making channels work together to deliver consistent ROI across the funnel.Setting up clear reporting so executives see pipeline impact at a glance.At Sodexo, this approach generated $10M+ in qualified pipeline, increased conversion rates by 50%, and accelerated revenue growth by focusing on high-value opportunities.My background spans both in-house and agency roles, giving me the ability to execute tactically while also shaping strategy. I’ve worked across industries, including insurance, healthcare, food procurement, franchise recruitment, and home services — always focused on making complex systems simple and effective. If you’re looking for someone who can accelerate pipeline velocity, deliver high-value leads, and maximize ROI, let’s connect.

Experience

1. Senior Manager, Digital Media

   Sodexo

   Nov 2025 — Present · Gatuinsburg, MD, US

   Promoted to Senior Manager, Entegra Digital Deployment in November 2025.Lead multi-channel digital media strategy across Google Ads, LinkedIn, Meta, Bing, and content networks to drive SVLs, pipeline, and revenue. Manage end-to-end paid media execution, including budgeting, targeting, creative testing, and optimization across the U.S, Canada, and Europe.Improve funnel efficiency with GA4, Looker Studio, and multi-touch attribution—lifting CTR, reducing CPL, and influencing pipeline. Build dashboards, model performance, and identify growth opportunities using data-driven insights.Strengthen digital presence across top ROI channels, and industry platforms. Conduct competitive research on keywords, creative, and media mix to refine strategy.Partner with Sales, Segment Marketing, and Business Development to align media investments with revenue goals. Manage six-figure budgets with disciplined pacing, forecasting, and reporting. Use DV360, Trade Desk, DemandWorks, Taboola Outbrain, 6sense, and Terminus.