Yuan Yi
Paid Media Intern @BYREDO
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WORK HISTORY
Paid Media Intern @BYREDO
Paris, FR
Acquisition Strategy: Supported traffic acquisition strategy (SEA, Paid Social, Affiliation) through performance analysis, identifying optimisation opportunities to improve funnel efficiency-Media Coordination: Led paid media briefings and campaign validations (Europe, NA and Japan), partnering with social media, e-commerce and studio teams while coordinating media agencies to ensure aligned execution-Affiliate Content: Collected affiliate content and created campaign newsletters for leading fashion media platforms (Vogue France, Harper’s Bazaar etc.)-Budget Tracking: Tracked weekly, monthly and quarterly paid social & search spend using Power BI and Excel tools to analyse performance trends-Competitive Benchmark: Delivered campaign-level benchmarks and competitive analyses to identify optimisation levers and reinforce strategic decision-making.
EDUCATION
NEOMA Business School
Master's degree, Master in Management
Communication University of China, Nanjing
Bachelor of Fine Arts - BFA, Literature of Theatre, film and television
ABOUT YUAN YI
My passion for social media began when I created and managed my own content channels on Weibo, X etc. where I attracted over followers. Through this experience, I gained insights into content creation, community engagement, and performance analytics.Throughout my professional journey, I have managed cross-functional projects that integrated content, communication, and strategic planning. Beyond driving substantial impressions and aligning brand campaigns with emerging trends, I have also coordinated internal teams, optimized workflows, and ensured projects were delivered on time and within budget.My expertise bridges project management, digital strategy, and creative execution, enabling me to translate ideas into measurable impact. I am now seeking an opportunity that allows me to combine my strategic mindset and digital experience to deliver meaningful, data-driven results for global brands.
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