Yu Liu
Senior Product Manager at TikTok
- Role
- Senior Product Manager at TikTok
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Yu Liu
I bring 8 years of experience as a product manager in the fintech SaaS space. I’ve led the end-to-end development of trading, portfolio management, and compliance platforms used by asset managers, hedge funds, and financial advisors. These are mission-critical systems with high demands on reliability, regulatory precision, and user trust.Throughout my career, I’ve taken ownership of the full product development lifecycle — from user research and feature discovery to PRD writing, cross-functional execution, and post-launch feedback loops. I thrive in highly technical environments, working closely with engineers to translate complex requirements into scalable product experiences and clean APIs.What sets me apart is a combination of strong product instincts and deep user empathy. I\'m naturally curious and detail-oriented, and I take pride in delivering thoughtful, user-centric solutions. I believe product managers should not only understand the “what” and “why,” but also actively mobilize their teams through clear direction and collaborative leadership.
Experience
Senior Product Manager
Nov 2025 — Present · San Jose, CA, US
Drove platform product development used by TikTok sales and operation teams for advertisement sales performance, Ads account management, and Ads client incentive management.• Led the roadmap planning and product development of TikTok advertisement client incentive performance tracking system used by the sales and operation team.• Designed data models and tracking logic for incentive unlocking, payout calculation and deal planning. • Design product features and data structure aligned with customer behavior and transaction data.• Develop and manage a policy analysis system, design suitable metrics and topics for different user groups to reflect the incentive deal performance and policy effectiveness to further influence policy making.• Collaborate with the data engineer, finance team, compliance, and strategy team to ensure incentive policies are both effective and regulatory-compliant.
Education
Beijing University of Posts and Telecommunications
Bachelor degree of engineering, Control Technology and Instrument
Stevens Institute of Technology
Master's degree, Financial Engineering
Skills
- Python
- Analytical Skills
- Visual Basic for Applications (Vba)
- Analysis
- Microsoft Excel
- 金融建模
- C++
- Finance
- Data Analysis
- Vba
- Risk Management
- Matlab
- C
- Financial Modeling
- Microsoft Office
- R
- Java
- Sql
- R 语言
- 数据分析
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