Yuting Chu
Product Manager @Crowddoing
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WORK HISTORY
Product Manager @Crowddoing
CrowdDoing is a mission driven, global social enterprise software development agency.A) Medicinal Foods: A B2C Subscription Box Marketplace Product Led Startup addressing the UN Sustainable Development Goals via Social Enterprise in the Healthcare ecosystem.Subscription Boxes is a $15bn industry - ForbesKEY OUTCOMES- Built Product Management function and Product Squad- Set the Product Vision:\"To Empower Humanity with the knowledge to learn and make informed choices about Medicinal Foods to solve Health Problems and Evaluate outcomes\"Leadership- Built teams via Servant Leadership \"Enlighten to Empower\"- Built, fostered an Collaborative Innovation Culture in the digital product team- Built and coached a high performance Agile Scrum software engineering team- Built first ever product roadmap with Founder, Engineering, and DesignDesign Thinking & Human-Centered Innovation- Introduced and operationalized Human-Centered Design Thinking practices across teams- Launched a dedicated Design Studio to facilitate cross-functional collaboration- Led workshops to identify and frame complex problems using structured innovation methodsBusiness Analyst- Implemented Continuous Discovery, User Research culture- Build and drive Habit Forming experiences and features- Gain deep understanding of customer experience through Data, User Research- Translate product strategy into detailed requirements and prototypes- Scope and prioritize based on Business Value, Feasibility, Roadmap- Drive Product Launches, Go To Market (GTM) Strategy, Release Planning with Marketing- Act as a product evangelist to build awareness and understandingB) Market Research and Go To Market (GTM) Strategy
EDUCATION
BrainStation
Certificate, Data Analytics
Sobey School of Business at Saint Mary's University
Bachelor of Commerce - BCom, Management and Industrial Relations(Human Capital)
Sobey School of Business at Saint Mary's University
Certificate, Human Resources
BrainStation
Certificate, Product Management
Y Combinator
Certificate, Startup School
Justice Institute of British Columbia
Conflict Resolution and Negotiation program
Indian Institute of Management Ahmedabad
Master of Business Administration - MBA, International Exchange
Schulich School of Business - York University
Master of Business Administration - MBA, Strategic Management, Management Information Systems
SKILLS
ABOUT YUTING CHU
5+ years experience as Digital Product Manager, Product Owner, and Software Business Analyst roles across diverse industries and stages of product. I\'m motivated by my passion for people, partnerships, and building software that deliver measurable business impact. What makes me different- I assess stakeholder needs through multiple lenses to break down silos, connect systems, and create value - I build the conditions for teams to innovate, deliver value earlier, and de-risk delivery- my diverse experiences across different industries gives me a perspective that’s rare in the talent market- my experiences span Utilities, Retail, GovTech, Regulated Environments, Healthcare(Hospital), Software AgencyWhat makes me unique- my comfort with ambiguity and my ability to guide teams through it- I blend digital strategy with human centered change management. My experience has shown me digital transformation is, at its core, organizational transformation. Digital transformation won\'t succeed unless the organization transforms with it. I’ve witnessed transformations executed well and others that struggled. People and Culture matter.This skill was honed from exploring different parts of the world, immersing myself in diverse cultures, and experiencing the beauty of different places. I\'ve called Vancouver home for 10+ years, worked in bustling cities like Halifax and Toronto, and braved the cold winters of Nunavut. I\'ve savored the vibrant culture of Montreal, and soaked in the vibrant colors and flavors of India.With my background, I\'m adept in- Leading empowered product teams in collaborative, complex ecosystems- Engaging stakeholders- Financial and budget accountability for $1.2 millionHow I think- Co-creation: How might we experiment, share knowledge, and solve problems- Business Outcomes: How might we grow the business, expand impact, and deliver value- Risk and Release Management: How might we de-risk delivery, accelerate time-to-value, and hit timelines with confidence?How I lead- Partnerships: Designing and building products that delight customers is a whole of company effort- Growth Mindset: I\'m a big believer in continous improvement(Kaizen), self reflection, and learning. It\'s easy to make mistakes.but harder to learn from them- Culture: I build cultures of psychological safety where we partner closely with clients and continuosly improve. This fosters transparent conversations, better alignment, and smoother deliveryFollow me as I share my product insights.web: http://yuting-chu.com/
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