Catherine Song

Social Media @ Golden State Warriors | Columbia Sports Management

Role
Assistant, Social Media at Golden State Warriors
Location
San Francisco, CA, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

Experience

  1. Assistant, Social Media

    Golden State Warriors

    Sep 2023 — Present · San Francisco, CA, US

    Spearheaded the launch of the Chase Center WeChat account, generating over $100K in ticket sales and attracting 100K+ followers within 4 months.Managed and produced engaging content for 4 Warriors and Chase Center Chinese social channels (WeChat, Weibo, Douyin, Kuaishou), making it the #1 NBA team account with the highest number of followers in China.Developed and maintained strategic relationships with over 15 organizations, directly contributing to a $200K+ increase in ticket sales.Collaborated closely with the corporate partners to create strategies, ideate, and execute content partnership campaigns, enhancing brand visibility and engagement across key platforms.Conducted performance tracking, and reporting on key metrics to optimize content strategy and improve stakeholder engagement.

Education

  • Beijing Sport University

    Bachelor of Arts - BA, Winter Sports Industry Management & Sports Journalism

    2017 — 2021

  • Columbia University

    Master of Science - MS, Sports Management

    2021 — 2023

  • Springfield College

    exchange program, Sports Management

    2020 — 2020

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Catherine Song — Assistant, Social Media at Golden State Warriors in San Francisco, CA, US | Unifers