Catherine Song
Social Media @ Golden State Warriors | Columbia Sports Management
- Role
- Assistant, Social Media at Golden State Warriors
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
Experience
Assistant, Social Media
Sep 2023 — Present · San Francisco, CA, US
Spearheaded the launch of the Chase Center WeChat account, generating over $100K in ticket sales and attracting 100K+ followers within 4 months.Managed and produced engaging content for 4 Warriors and Chase Center Chinese social channels (WeChat, Weibo, Douyin, Kuaishou), making it the #1 NBA team account with the highest number of followers in China.Developed and maintained strategic relationships with over 15 organizations, directly contributing to a $200K+ increase in ticket sales.Collaborated closely with the corporate partners to create strategies, ideate, and execute content partnership campaigns, enhancing brand visibility and engagement across key platforms.Conducted performance tracking, and reporting on key metrics to optimize content strategy and improve stakeholder engagement.
Education
Beijing Sport University
Bachelor of Arts - BA, Winter Sports Industry Management & Sports Journalism
2017 — 2021
Columbia University
Master of Science - MS, Sports Management
2021 — 2023
Springfield College
exchange program, Sports Management
2020 — 2020
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