Yonathan Schwarzkopf
- Role
- Senior Staff Engineering Lead for Lift, Incrementality and Mmm Measurement Google at Google
- Location
- Pasadena, CA, US
- LinkedIn followers
- 500 followers
About Yonathan Schwarzkopf
Over 12 years of leadership and expertise in ads measurement building solutions that…
Experience
Senior Staff Engineering Lead for Lift, Incrementality and Mmm Measurement Google
Jan 2013 — Present
I lead a 50+ engineering org responsible for measurement the causal impact of advertising. These measurements cover the Lift, Incremenality and measurements. The products we develop and support include: Conversion Lift Geo Experiments Online and X-Media Search Lift Brand Lift
Skills
- Problem Solving
- Complex Networks
- Applied Mathematics
- Statistical Modeling
- Signal Processing
- C++
- Risk Management
- Data Analysis
- Numerical Analysis
- Machine Learning
- Latex
- Statistics
- Python
- Bigtable
- Simulations
- Algorithms
- Mysql
- Optimization
- Simplifying the Complex
- Matlab
- Modeling
- Stochastic Simulation
- Microsoft Sql Server
- Mapreduce
- Linux
- C
- Data Mining
- Monte Carlo Simulation
- Analytics
- Stochastic Processes
- Mathematical Modeling
- Programming
- Quantitative Analytics
- Big Data
- Physics
- R
- Research
- Mathematica
- Computer Science
- Flume
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