Yelica Pejanovich Balton
Manager - Commercialization & Sales Enablement at Lowe s Media Network @Lowe's Companies, Inc.
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WORK HISTORY
Manager - Commercialization & Sales Enablement at Lowe s Media Network @Lowe's Companies, Inc.
SKILLS
ABOUT YELICA PEJANOVICH BALTON
I’m a marketing professional with a wide skillset and background in merchandising, brand strategy, retail media networks, and monetization. I’m passionate about uncovering new opportunities to drive growth and deliver value for both brands and customers.A key focus of my work is helping monetize initiatives and equipping sales teams with a go-to-market strategy and materials designed with a customer-first mindset. I believe successful strategies are built on understanding client and audience needs, and I strive to create solutions that resonate and drive measurable results.I enjoy combining data-driven insights with creative approaches to launch products and develop opportunities that enhance brand visibility, increase engagement, and contribute to revenue growth. The evolving landscape of retail and consumer behavior keeps me motivated to stay ahead of trends and continue learning something new everyday.
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