Felix Ypanaque

About Felix Ypanaque

I am a Marketing Project Manager with an MBA focused on driving strategic growth, brand visibility, and measurable performance outcomes.At Miami Tech Works, I lead integrated marketing initiatives that strengthen brand presence and community engagement. I oversee the development and execution of our monthly newsletter strategy, increasing open rates from 19% to 42% through data-driven optimization, audience segmentation, and refined messaging.I established and launched our Google Business presence, enhancing local visibility and earning multiple five-star reviews that reinforce brand credibility.My scope of responsibility includes:• Strategic content development and storytelling initiatives• Performance-driven email marketing strategy and analytics• Promotion of key partnerships and large-scale events• Brand consistency and multi-channel campaign execution• Oversight and management of Lineout, a marketing companyI operate with both strategic oversight and operational precision, aligning marketing initiatives with organizational objectives while ensuring seamless execution.My professional focus is on building scalable marketing systems, strengthening stakeholder relationships, and delivering measurable impact that supports long-term institutional growth.

Experience

1. Realtor

   Florida Capital Realty

   Jan 2021 — Present

Education

• Florida International University

  Bachelor's degree

  2016 — 2020

• Florida International University

  Master of Business Administration - MBA, Leadership