Catherine Crim

About Catherine Crim

I began my career obsessed with one question: “What truly drives customer behavior?” Spoiler - I’m still obsessed. As an experimentation leader, I built frameworks that turned curiosity into measurable impact, standardizing how teams learn and scales ideas across digital touchpoints. Today, as the Senior Product Manager for the JCPenney Mobile App, I bring the test-and-learn mindset to every roadmap decision. I lead end-to-end development of features that simplify and personalize the shopping journey - think omnichannel, in-store price scanning and deal discovery to frictionless checkout and loyalty integration all grounded in data, empathy, and clear hypothesis. If I could boil my mantra to a trifecta, it’d be… Build with intent - Solve real, root problems.Learn from every decision - Every decision should create actionable learnings.Stay obsessed - it’s the secret sauce.

Experience

1. Senior Product Manager - Mobile Apps

   JCPenney

   Jan 2025 — Present · Austin, US

Education

• Southwestern University

  Bachelor of Arts (B.A.), Psychology

  2009 — 2013

Skills

• Data Analysis
• Research
• Event Planning
• Microsoft Office
• Microsoft Word
• Spss
• Customer Service
• Optimizely
• Teaching
• Project Management
• Social Media
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Editing
• Google Analytics
• Public Relations
• Omniture
• Facebook
• Public Speaking