Susan Young

Lead Product Marketing Manager @DIRECTV

Fayetteville, AR, US
EMAILS
s••••••••@directv.com
MOBILE NUMBERS
+12•••••••94

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WORK HISTORY

Jul 2021 — Present

Lead Product Marketing Manager @DIRECTV

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US

EDUCATION

N/A

The University of Texas at Dallas

Master of Business Administration (MBA)

N/A

Texas Woman's University

BS

SKILLS

TelecommunicationsAnalysisCompetitive AnalysisCustomer ExperienceContract NegotiationStrategic PartnershipsAccount ManagementProduct MarketingMarketingSalesProduct ManagementCross-Functional Team LeadershipMarketing StrategyForecastingRetail

ABOUT SUSAN YOUNG

Proven Marketing leader proficient working with cross-functional teams to deliver multi-million-dollar system enhancement projects for marketing channels, CRM, internal and external end users. Extensive experience in product and offer strategy execution through systematic cost reduction and revenue generation programs. Critical thinker with ability to work in dynamic, matrix environments across organizations.• Counseled stakeholders with multi-channel business needs for offer misuse avoidance, fewer clicks and systematic ways of displaying products and offers in the user interface to generate new revenue.• Exhibited initiative creating a path for problem anticipation and resolution ensuring increased accuracy by reaching out to various personnel levels gaining valuable insight for unique channel needs.• Pioneered partnerships with IT to develop long term testing and validation practices including developing a new data creation process for more accurate and thorough results.

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