Younes Hamdane

Creative Strategist Manager @Protein Chefs Inc

Toronto, ON, CA

Lead the digital growth, brand strategy, and performance marketing of a multi-million-dollar Shopify e-commerce and subscription business, with direct ownership of revenue-driving digital channels.Responsibilities • Define and execute brand, creative, and digital growth strategies aligned with business and revenue objectives • Lead brand development and ensure consistency across all digital touchpoints • Own the end-to-end digital marketing strategy as Head of Digital Marketing • Act as an AI specialist, integrating AI tools into content creation, advertising workflows, automation, and performance optimization • Plan, produce, and direct professional photography and videography for marketing campaigns, social media, and paid ads • Manage and optimize paid advertising across Meta (Facebook & Instagram), Google Ads, and TikTok • Develop and manage email marketing and automation using Klaviyo, including flows, campaigns, segmentation, and analysis • Monitor Shopify sales performance, conversion rates, and revenue impact across campaigns and funnels • Align creative, paid media, and lifecycle marketing with sales data and business KPIs • Oversee 360° digital marketing efforts, including paid media, organic content, email, website optimization, and funnels • Use performance insights to continuously refine strategy, creative direction, and budget allocation • Collaborate with internal teams and external partners to align marketing execution with sales and growth objectives

Université de Perpignan - UPVD Alumni

Bachelor of Business Administration (B.B.A.), Business Administration and Management, General

Vatel Marrakech

Bachelor's degree, International Hopitality Management