Yoram Ezra
Senior Marketing Strategist | Tech-Driven Campaign Innovator | Data-Informed Decision Expert | Team Leadership & Collaboration | Efficient Project & Budget Manager | Relationship Builder | Trend Analyst
- Role
- Director, Audience Engagement & Marketing Operations at Union for Reform Judaism
- Location
- Brooklyn, NY, US
- LinkedIn followers
- 500 followers
About Yoram Ezra
Digital marketing strategy and operations professional with over 15 years of experience in analytics, customer retention, and acquisition. Strong team leadership and management skills. Translate ideas into detailed action plans.
Experience
Director, Audience Engagement & Marketing Operations
Oct 2019 — Present · New York, NY, US
Team leader and adviser to other core Marketing & Communications teams within the organization: Messaging & Branding, Publicity & Public Relations, and Creative, Design & Production. Develop and oversee the execution of URJ’s Marketing & Communications strategy, initiatives and content- Developing and managing URJ’s brand that is considerate of and integrates URJ’s multiple brands to build overall visibility and reputation of URJ to engage diverse audiences- Implementing an audience engagement strategy built upon URJ’s overarching narrative and messaging - Ensuring the audience engagement team is aligned with the priorities of the Marketing & Communication team and that work fits within the strategic direction of the organization - Designing clear ladders of engagement and associates activities and objectives to engage various audiences of the URJ; identifying metrics and target goals to measure success of “ladders”, strategies, programs and tools
Education
Fashion Institute of Technology
BFA, Graphic design
1991 — 1995
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