Yooyung Kim Imsland

Media Director @Encora Inc.

Ann Arbor, MI, US

As Media Director on the Georgetown University School of Continuing Studies account, I co-lead our longest retained client alongside a talented, cross-disciplinary team of strategists, analysts, project managers, and media planners. My role focuses on fostering close collaboration with the client marketing team to drive success through our integrated, full-funnel marketing approach. This strategy has consistently exceeded enrollment goals year over year, even amidst economic downturns. Through a data-driven optimization approach and strong communication, I ensure that we continually exceed expectations, delivering measurable and impactful results.

University of Michigan

B.A, Cultural Anthropology