Yonglin Chen
Lead Product Manager (L6) @HelloFresh
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WORK HISTORY
Lead Product Manager (L6) @HelloFresh
Berlin, DE
Introduced expiring and stacking benefits, powering loyalty and referral programs as well as CRMcampaigns• Launched non-monetary and cross-category benefits, shifting customer focus from discounts to foodexperience, improving satisfaction.• Aligned marketing leadership and cross-product alliances on the customer benefits roadmap; refinedcollaboration WoW to streamline execution across product, engineering, analytics, and data.•
EDUCATION
Emlyon Business School
Diplôme Grande École
Guangdong University of Foreign Studies
Bachelor of Arts (B.A.), International Business Management
Ludwig-Maximilians-Universität München
MSc in Management
SKILLS
ABOUT YONGLIN CHEN
Product at HelloFresh
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