Yonglin Chen

Lead Product Manager (L6) @HelloFresh

Berlin, DE
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2024 — Present

Lead Product Manager (L6) @HelloFresh

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Berlin, DE

Introduced expiring and stacking benefits, powering loyalty and referral programs as well as CRMcampaigns• Launched non-monetary and cross-category benefits, shifting customer focus from discounts to foodexperience, improving satisfaction.• Aligned marketing leadership and cross-product alliances on the customer benefits roadmap; refinedcollaboration WoW to streamline execution across product, engineering, analytics, and data.•

EDUCATION

2013 — 2016

Emlyon Business School

Diplôme Grande École

2009 — 2013

Guangdong University of Foreign Studies

Bachelor of Arts (B.A.), International Business Management

2013 — 2016

Ludwig-Maximilians-Universität München

MSc in Management

SKILLS

SEOStrategyE-CommerceBrand ManagementMarketing StrategyMarketing CommunicationsDigital StrategyMarketingProduct OwnerInternational SalesBusiness DevelopmentPublic RelationsGoogle AnalyticsBusiness StrategyDigital MarketingMarketing AutomationMarket ResearchUXIn-Store DigitisationMarket AnalysisDigital TransformationProduct DevelopmentAgile MethodologiesMobile UXManagementA/B TestingE-Mail MarketingE-Commerce OptimizationProject ManagementSocial Media

ABOUT YONGLIN CHEN

Product at HelloFresh

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Yonglin Chen — Lead Product Manager (L6) at HelloFresh in Berlin, DE | Unifers