Yona Smith

About Yona Smith

With over a decade of experience in franchise development marketing, I am a creative, analytical and results-driven professional currently leading multi-channel integrated marketing strategies, plans, and campaigns for Threshold Brands, a multi-brand franchisor within home services. My goal is to drive brand awareness, lead generation, and franchise sales for our portfolio of brands across various markets and segments.As the Sr. Director of Franchise Development Marketing, I manage the P&L, budget, and resources for the franchise marketing department, and collaborate with the C-Suite, sales team, brand leadership and external partners to deliver integrated and effective marketing solutions. I am also skilled in branding, content creation, SEO tactics, market research, competitive analysis, and data analytics. I am passionate about building and fostering relationships with clients, stakeholders, vendors, and colleagues, and championing cross-functional teamwork.

Experience

1. Sr Director of Franchise Development Marketing

   Threshold Brands

   Jan 2023 — Present

Education

• University of Colorado Denver

  MBA, Entrepreneurship, Marketing

  2004 — 2006

• University of Oklahoma

  BA, Journalism - Public Relations

  1993 — 1997

Skills

• Search Engine Optimization (SEO)
• Leadership
• Marketing Communications
• Public Relations
• Competitive Analysis
• Email Marketing
• SEO
• Crm
• Customer Relationship Management (Crm)
• Marketing Strategy
• Integrated Marketing
• Sales
• Strategic Planning
• Advertising
• Market Research
• Team Building
• Lead Generation
• Marketing