Yonark Bajaj

Marketing Manager @Scotiabank

Toronto, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Oct 2024 — Present

Marketing Manager @Scotiabank

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EDUCATION

2013 — 2015

Jamia Millia Islamia

Master's degree, Asian History

2010 — 2013

Guru Nanak Dev University, Amritsar

bachelors in social sciences, Social Sciences

ABOUT YONARK BAJAJ

Passion for Writing fuels my brain to Strategise and the will power to Deliver. Keeping an eye on the tiniest of detail makes me a “Renaissance Thinker” for any growing organization. From Quirky Headlines for Social Media Platforms to Professional Writing for an I.T website, my journey to explore the unexplored continues. Here is the summary of my 4+ years of professional experience with exact statistics deliverable throughout that period- Successfully put four highly competitive keywords on the first page of Google Search Results within two months to enhance SERP rank by creating and publishing technical blogs- 30 percent increase in the quality of leads generated via social media platforms by writing concise, clear, convincing, and SEO boosted copy- Utilized research-driven conversion data with the help of Google Analytics to determine user behavior. Increased sales via optimized marketing funnels that resulted in a huge lead conversion rate of 20% in just four months- Generated website traffic with a 50% increase in new website visitors under six months with a low bounce rate by carefully managing the backend operations with appropriate blog titles, meta tags, and outbound/inbound links- Developed and managed content strategy for 20+ social media accounts by running 200+ digital advertising campaigns across various platforms with visibly increased engagement on every single campaign- Collaborating with an Art Director, wrote video script for a viral video that got 1 million+ views on Facebook- 10 folds increased engagement in six months by creating a unified brand voice with a clear and impactful call to action ideas towards meeting business goals and increased ROAS- Brought my Digital Marketing Management ideas to life with an intermediate understanding of Canva, Photoshop, Adobe Video Editor, and other software- Single-handedly managed to fulfill Content Marketing requirements for all Digital and Print Media platforms by working collaboratively with internal departments and ensuring continuity in brand image- Spent 100k+ CAD using Google Ads and Facebook Ads to reach B2C sales targets. Strategized to infuse new energy in brands by writing Search Engine Optimized (S.E.O boosted) copy- Demonstrated the ability for Project Management. Managed multiple tasks at one time by creating Digital Marketing Content and running 200+ campaigns based on the geolocation as per the client requirements.

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Yonark Bajaj — Marketing Manager at Scotiabank in Toronto, CA | Unifers