Yolanda M.
Strategic Marketing Executive | B2B SaaS
- Role
- Senior Vice President, Marketing at StarRez, Inc.
- Location
- San Diego, CA, US
- LinkedIn followers
- 500 followers
About Yolanda M.
Authentic and outcome-oriented business executive with significant experience in marketing, strategy consulting, and web-based entrepreneurship. • Strong analytical background coupled with excellent communication skills• Skilled at storytelling, positioning, and crafting compelling narratives that resonate with and move target audiences• Full stack strategic marketing expertise spans the customer lifecycle - from market category creation and brand awareness to acquisition, growth, and customer advocacy • First-hand experience creating and capturing demand via integrated programs across inbound, outbound, experiential, and digital channels• Track record of building, coaching, and enabling high-performing teams (including remote talent)• Deep experience implementing and using marketing technologies (ex: WordPress, Hubspot, Marketo, Drift, Mailchimp, Sendoso, Salesforce, Gong, etc.)• Recognized as a builder, innovator, and effective change manager at both high-growth startups and major corporations• Self-starter, can-do mindsetPassionate about: digital transformation, marketing technologies, digital media, website development, and the visual/performing arts.
Experience
Senior Vice President, Marketing
Nov 2024 — Present · San Diego, CA, US
Head of the global marketing organization at StarRez, the platform that helps to manage and cultivate some of the most vibrant communities around the world, including on and off-campus student housing, co-living, build-to-rent neighborhoods, and more. StarRez is a Vista Equity Partners portfolio company. Explore opportunities with us or follow along on our journey at
Education
University of Virginia
Bachelor of Arts, Double Major: Economics, Political Science
NYU Stern School of Business
MBA, Dual Specialization: Strategy, Marketing
Skills
- Digital Strategy
- Crm
- Consulting
- Web Analytics
- B2b Marketing
- Integrated Marketing
- Strategic Planning
- Program Management
- Customer Acquisition
- Online Advertising
- Product Marketing
- Social Media Marketing
- Analytics
- Business Strategy
- Brand Management
- User Experience
- Marketing Strategy
- Photography
- Brand Development
- Segmentation
- Marketing Communications
- Marketing
- Entrepreneurship
- Strategic Consulting
- Marketing Management
- Market Analysis
- Email Marketing
- Google Analytics
- Market Research
- Marketing Analytics
- Display Advertising
- Demand Generation
- Interactive Marketing
- Campaign Management
- Big Data
- Loyalty Marketing
- Hubspot
- Marketo
- Digital Marketing
- Relationship Marketing
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