Yolanda Mendez

About Yolanda Mendez

Insatiable energy. Determination. Follow through. This is how Yolanda has been described again and again throughout her career. She\'s the kind of leader who is infectiously passionate and endlessly curious; a leader who thrives on overcoming challenges and growing through diverse and meaningful collaboration and possibility.As a Senior Marketing Executive with over 15 years of combined experience in multinational companies, ranging from big brands like Coca-Cola to niche and innovative startups in the tech industry (B2C, B2B and B2B2C), she has robust knowledge in and range of experience from every stage of the marketing funnel, from acquisition to loyalty. Yolanda has a unique and diverse background that makes her different from other seasoned marketing professionals, having managed major successful efforts in regions including Brazil, El Salvador, Honduras and Italy. Her leadership in cultural diversity is undeniable through her active participation in global projects, throughout Latin America, Central America and the United States. With this international backdrop, she also brings a comprehensive background in managing revenue driving integrated marketing campaigns across tools and channels that consistently deliver business and brand metrics. She is an attuned leader with a gift for developing diverse and inclusive teams across industries and companies. Among her teams and colleagues, she is known for her determination in building consensus amidst varied perspectives, bringing vision and structure to challenging problems, and empowering teams to deliver innovative, on-target solutions. Areas of Expertise:Leadership and Team Management | Digital Marketing | Startups | Business & Brand Strategy | Market Share Expansion | Go-To-Market Strategy | Product Marketing | Emerging Market Initiatives | Customer Engagement | Growth Marketing | Marketing Automation | Lifecycle | Agency Relations | Market Research & Customer Insights| Storytelling | Development & Mentorship | Project Management | Content & Storytelling | Optimization & Data Analysis| Public Speaking and Training | SaaS*She is a permanent resident of the US* currently living in Huston, TX, with fluency in English, Spanish and Portuguese.Contact Information:Email: y••••••••@gmail.comPhone: 83••••••88LinkedIn: linkedin.com/in/yolandamendez

Experience

1. Marketing Manager

   Empower Pharmacy

   Sep 2024 — Present · Houston, TX, US

Education

• Instituto Tecnológico Autónomo de México

  Exchange Student Program, Marketing, Economics, Administration

• ACADEMIA BRITANICA CUSCATLECA

  Bilingual Diploma of the International Baccalaureate, Highschool

• SDA Bocconi

  Specialized MBA in International Economics and Management, Finance, Economics, Business, Focus: Industry Analysis and Marketing

• Escuela Superior de Economia y Negocios

  B.S. in Economics and Business Administration, Business, Economics, Human Resources, Finance, Marketing

Skills

• Marketing Strategy
• Fmcg
• Customer Insight
• Account Management
• Business/Revenue Growth
• Market Research/Analysis
• Advertising Campaigns
• Team Building/Leadership
• Developer of People
• Project Management
• Marketing Budget Management
• Online Marketing
• Overall Operations Knowledge
• Conflict Resolution