Yolanda Alfonso

About Yolanda Alfonso

With 20+ years of experience driving transformational, scalable B2B programs, I help technology companies accelerate growth through innovative go-to-market strategies and customer-centric solutions. My foundation in marketing and deep expertise in partner ecosystems enable me to deliver measurable impact for both customers and partners.I thrive in cross-functional environments, execute strategies that maximize ROI, boost customer acquisition and retention, and build profitable, sustainable partner practices.HIGHLIGHTS: Strategically prioritize, coordinate, and manage multiple projects to optimize productivity and efficiency Dynamic communication and interpersonal relation skills with a continual commitment to discussing industry trends, market data, and areas of improvement with team members and management Motivating, hands-on leader experienced in building, training, and directing high-performance teams dedicated to optimizing marketing and business growth operations Adept at quickly earning the trust, confidence, and respect to cultivate positive relationships that lead to increases in satisfaction, retention, and repeat business with clients and key partners Please connect with me at (95••••••20 or y••••••••@gmail.comAdditional Key Skills:Trilingual (English, Spanish & Portuguese)- Strategic Planning – Funds Management – Risk Identification & Mitigation – Program & Campaign Management - Go-To-Market Strategies – Marketing Enablement – Integrated Marketing - Campaigns – Partner Marketing – ROI Optimization– Budgeting – Demand Generation – Team Leader - Event Planning – Stakeholder & Vendor Management - Channel Marketing - B2B – SaaS - Microsoft Office

Experience

1. Partner Marketing Manager

   Cisco

   Apr 2023 — Present

   Managed the marketing relationship with U.S. distribution companies. Led the strategic planning to empower and expand Cisco\'s reseller\'s network.

Education

• Universidad de Los Andes

  Logistics and Channel Marketing Management

• Marymount University

  English Program

• Corporación Universitaria Taller 5

  Graphic Designer, Graphic Design

• Stanford University

  Certificate, Advanced Program Management

Skills

• Personal Development
• Customer Relationship Management (Crm)
• Strategy
• Strategic Partnerships
• Product Management
• Team Leadership
• Competitive Analysis
• Decision-Making
• Business Alliances
• Marketing Management
• Go-to-Market Strategy
• Sales
• Managed Services
• Channel Partners
• Event Management
• Product Marketing
• Telecommunications
• Demand Generation
• Management
• Multi-Channel Marketing
• Crm
• Solution Selling
• Executive Leadership
• Life Skills
• Strategic Planning
• Lead Generation
• Leadership
• Outsourcing
• Marketing
• Analytics
• Public Relations
• Business Strategy
• Project Management
• Critical Thinking
• Salesforce.com
• Sales Enablement
• Affiliate Marketing
• Data Analysis
• Social Media Marketing
• Communication