Brian H. Yokley
Marketing Leader | Product Marketer | Demand Generator | Perpetual Student
- Role
- VP Marketing at Interlace Health
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Brian H. Yokley
A strategic, ROI-focused Marketing Leader with a track record of building effective teams, creating relationships with patients & prospects at scale, driving quality leads (i.e. Prospects who actually want to speak with sales), improving funnel mechanics/conversion rates, and optimizing marketing spend through data. I have 3 main drivers:1. Team Building: My biggest passion is developing teams that function as powerful units through: encouraging experimentation; building up strengths instead of focusing on weaknesses; & promoting autonomy, responsibility, & trust2. Data-Driven Marketing: A molecular research background drives an analytically rigorous, data-driven, & experimental approach to marketing. We use funnel-based metrics that track performance against revenue and KPIs, provide guidance, and link efforts to sales growth, patient engagement, brand building, and new customer acquisition. Marketing Strategy & Execution: 90% of marketing can be addressed by understanding your customer, market, & competition. This results in strategies that communicate differentiated value through vehicles and channels that prospects appreciate, while nurturing customers from initial awareness through to purchase.I revel in the science and analytics behind marketing and thoroughly enjoy leading & creating marketing organizations & teams. I’m always looking to connect, so please DM me or email b•••••••@gmail.com. Cheers.Expertise in: Revenue operations | Pipeline/Funnel mechanics | Strategic marketing | Vendor management | Negotiation | Marketing analytics | Budgeting | Forecasting | Product Marketing | Go-to-market | Collateral development | Media buying | Demand/lead generation | Sales enablement | Messaging | Positioning | Branding | Thought leadership | KOL management | Channel marketing | Events/sponsorships | Marketing/sales operations | Process development | Digital marketing | Website design & development | Social | email | Content marketing | SEO | SEM | Content creation & ghost writing
Experience
VP Marketing
Nov 2025 — Present · Houston, TX, US
Interlace Health has pioneered EHR-integrated, AI-supported eForms, eSignature, and workflow technology that helps health systems simplify complex administrative processes and enhance the patient experience.Executive LeadershiP team member reporting to CEO leading brand, product marketing, and growth initiatives that drive market impact and reinforce Interlace Health’s leadership in healthcare workflow innovation.
Education
Georgetown University
Ph.D., Oncology
Virginia Tech
B.S., Biology (Minors in Chemistry and Entomology)
1998 — 2001
Duke University - The Fuqua School of Business
MBA, Health Sector Management, Marketing, Market Analysis and Strategy
Skills
- Product Marketing
- Market Research
- Lifesciences
- Sales Operations
- Commercialization
- Strategic Planning
- Leadership
- Market Analysis
- Business Development
- Biotechnology
- Strategy
- Marketing
- Marketing Strategy
- Life Sciences
- Financial Modeling
- Research
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